It is not so easy to find a name for your company and not despair in the attempt. It can be both exciting and frustrating. Until you have a name, you can't work on the logo. If you don't have a logo, you can't start with the web, etc. Storytelling for brands Fotolia photo rights Sometimes you even have to start over to create the brand from scratch because you have not taken into account some essential aspects. It is important to be aware of the legal aspects that accompany the entire process. If your name is too similar to an existing brand you can get into trouble and even be sued to change it.
What is storytelling and what is it for? Before consumer email list starting to tell the importance of storytelling (“telling stories” in Spanish), you still have to say 2 or 3 things beforehand to explain what it consists of. Just as many have a rough idea of what it is, but just as few have an exact definition. Storytelling is the oldest way of conveying a deeper message through a story. The goal is to create an emotional connection between the narrator and his audience. The way in which the message is transmitted makes it leave a mark on the person who receives it. In addition, it will be easier for you to transmit this to the next person so that it can be easily spread to third parties. To learn how to tell better stories, you can take a look at these 6 recommended Ted talks on the “The Art of Presenting” blog . Storytelling to implant your brand in the heads of your audience Marketing is not a channel to deliver information but seeks to generate emotions in your target audience.
The first steps to connect with your audience already have to be done through the name you have chosen. Give a meaning to the name : maybe you already knew that Google comes from the word Googol . It is a number that begins with "1" followed by a hundred times "0" created by the mathematician Edward Kasner . People love trivia and it spreads virally from person to person. Don't be afraid to look geek – You shouldn't worry too much about looking geek because it means being fashionable. Sometimes the crazier the story, the more attention you're going to get. It's like when you see some commercial on TV and think "WTF?". They still take you for crazy but at least they talk about you. Tell how you got the idea : I've realized that this part is also very important. People are interested in knowing how you got the idea because they want to know the person and their previous journey of launching the new project. Typically, your work situation, your friends, your environment or any other context that defines you at a specific time is very influential.