On stage at SMX Advanced, Search Engine Land editor Ginny Marvin was joined by members of the editorial team including Barry Schwartz, Detlef Johnson and Jessica Bowman to discuss the new edition of the chart and share their own views on the Norway Phone Number List success factors that matter most. The common theme throughout the discussion, and in the updated periodic table itself, was the importance of relevant, high-quality content, provided to users in a well-structured and easy-to-digest format, in emphasizing convenience. As Schwartz noted in his introductory remarks, in the Norway Phone Number List contest between content and links, it is now established that content is more important. Content is, of course, one of the main success factor categories in the chart, and has been in previous editions as well.
In the first part of their discussion, the Norway Phone Number List panel discussed these content-focused factors, with Schwartz noting that Google is very good at determining the authority of sources, especially in verticals where authority is particularly important, such as Healthcare. Bowman emphasized the importance of training your writing staff to produce high-quality content that is at least as good if not better than your nearest competitors. Johnson reminded us that Google's increasingly sophisticated use of machine learning and neural networks allows the Norway Phone Number List company to understand content at a conceptual level, rather than in terms of precise word matches.
The panel suggested that Google is also very good these days at detecting attempts to rig its content quality criteria. Many SEOs know, for example, that freshness is one of the factors Google considers important, but that doesn't mean that all content needs frequent updates. Think of the Norway Phone Number List difference between blue whales and protein bars, Bowman suggested — facts on one topic may change much less frequently than facts on the other. A testament to the Norway Phone Number List dominance of content as a success factor is the fact that it often emerged as a theme during the panel's